Babycare Product Distributor middle east ,africa , india
Trucare is a multinational brand distributor for the Middle East region. Our core competency is the representation and development of brands related to the Baby, Nursery, Toy, Home Decor, Licensed and Non Licensed Apparel.
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INTERNATIONAL BRAND DISTRIBUTOR MIDDLE EAST REGION.
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BUSINESS DIVISIONS
Apparel & Home
The Apparel division has a portfolio of world renowned licenses including Disney, Marvel, WB, Hasbro, Fox entertainment as well as Nike and Adidas association with Football clubs such as Manchester United, Barcelona etc.
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Babycare
The baby care division incorporates world leading brands like Tommee Tippee, Britax, The First Years, Boon, OKTkids, summer, JJ Cole, and others.
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Toys
The toy division has some of the world’s best brands such as Playgro, Lamaze, Tomy, Trunki, Berg, Klein toys, Janod, Dinosaur train and others.
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Accessories
Accessories department has a wide range of License Hair Accessories, Watches, Sun glasses, Key chains, Tableware etc.
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TOP BRANDS
Britax
- CHILD CAR SEATS
- PUSHCHAIRS
- ACCESSORIES
When you’re looking for a child safety product, you’re looking
for something that can take care of your child as well as you
do. That’s at the very core of BRITAX. BRITAX makes products which
you can trust and which you can be proud of because only the
best is good enough for your child.
what they say
Perfect parents don't exist in our world.
The first years don’t come with an instruction manual, so we know you have to think on your feet.
For over 60 years, The First Years has been applying that same creative thinking to everything we do.
what they say
Tommee Tippee
- NEW BORN FEEDING
- SOOTHING
- WEANING
- MONITORING
- CHANGE TIME
Loved by babies, recommended by generations of parents.
Tommee Tippee®
Inspired by nature and developed in conjunction with midwives, breastfeeding mums and babies, closer to nature® bottles are designed to be the closest thing to
natural breastfeeding during the very early stages of baby’s life, from first latch to weaning.
what they say
SUMMER INFANT
- MONITOR
- SAFETY & HEALTH
- BATH & POTTY
- SWADDLE
- STROLLER
Having a baby truly is, the best time of your life. At Summer Infant, we strive to delight moms and babies, and walk beside you in your parenting journey by providing you with safe and innovative products that provide peace of mind.
what they say
Our thing is problem solving and ingenuity, and simple yet effective design is our passion. Boon is a leading innovator, designer and manufacturer of infant and baby products. We are driven by a strong desire to create
modern products that help simplify parent’s lives while retaining their personal style.
what they say
Playgro
- ACTIVITY TOYS
- RATTLING
- TEETHING
- FLOOR MATS
- BATH TOYS
At Playgro, we understand the importance of play in the developmental journey and create fun, innovative toys that engage baby's senses and stimulate their imagination. Playgro toys provide endless opportunities for babies to learn, grow and discover.
what they say
Leapfrog
- EDUCATIONAL TOYS
- LEARNING PLATFORMS
- READING SKILLS
- INTERACTIVE TOYS
Leapfrog believes that a child's development is a continuous journey that happens one spark, one discovery, one success at a time. Every adventure, every lesson, every curious moment expands a child's knowledge and imagination, building to a greater confidence and passion for what comes next.
what they say
keeeper – that’s what
we call everyone who
loves organisation and
their home. Of course
we sometimes live in
chaos, but you feel
better when everything’s
tidy again.
keeeper is a way of
life, and everyone that
shares the idea is a real
keeeper.
what they say
Squeasy
- Squeasy Snacker – 3.5oz
- Squeasy Snacker – 6oz
- Squeasy Sport Bottle – 16oz
Squeasy are reusable silicone food pouch that is easy to fill, use and clean. Perfect for purees, smoothies, applesauce, yogurt, pudding and other liquidy food for babies. It also works great for juice, water and milk because of NO spill insert it makes EASY FEEDING ON THE GO! NO LEAKS, NO SPILL, NO MESS!
what they say
Brandili
- OVERALL
- DRESS
- PANT DENIM
- SHORTS
- SKIRT
- CARDIGAN
A single word can define the mission of Brandili : the child. Each chosen fabric, every style , every seam is an act of love.
what they say
Kolcraft
- STROLLERS
- BASSINETS
- WALKER & ACTIVITY CENTERS
- CRIB MATTRESS
At Kolcraft, everything we do, we do for the love of family. This 70 year milestone is not just about my grandfather, my father and the extended family of Kolcraft employees around the world. It’s really about the families we create products for. We put our hearts into making millions of families’ lives easier with high quality, innovative baby products,”
what they say
Brush-Baby
- EARLY YEARS TOOTHCARE
- TEETHERS
- TOOTBRUSHES
- TOOTPASTES
“Brush-Baby is dedicated to little mouths, teeth and gums. We specialise in Early Years Toothcare and want to help parents give their children good foundations for lifelong healthy teeth. We have developed advanced products, such as our DentalWipes™, Chewable toothbrush, BabySonic™ and FlossBrush™, that care specifically for babies, toddlers and young children’s dental and teething needs. Plus, they also get kids into great dental habits early too!
Brush-Baby - designed by dentists, loved by Mums.”
what they say
Fun to wear and adorable to look at, the Tricky Tracks range of clothes offer the perfect mix of colours and fabrics for every occasion. And with a quality, comfort and practicality that make looking good easy for both the little ones and the parents too.
what they say
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OUR LICENSES
- DISNEY
- WARNER BROS.
- MARVEL
- STAR WARS
- FOX ENTERTAINMENT
- HASBRO
- MY LITTLE PONY
- TRANSFORMERS
REGIONAL DISTRIBUTION
- UAE
- KUWAIT
- QATAR
- BAHRAIN
- JORDAN
- LEBANON
- MOROCCO
- SAUDI ARABIA
- BAHRAIN
- INDIA
- EGYPT
- KENYA
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BUSINESS MODEL
Trucare has a unique business model which has been purposefully designed keeping in mind the seamless integration in every step of entire
Trucare supply chain and to provide end to end distribution and logistics solution with full synergy among the routine operations of all
functions. The accuracy of planning and forecasting and the optimization of inventory turnover ratio is considered carefully to
yield maximum profitability.
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HOW WE WORK
Trucare is managing its presence across region from its head office in UAE and through its regional offices in KSA, Kenya and India and through channel partners in others countries.
Trucare distribution operation caters to all modern trade stores, Genera and on-line traders. Most of the customers are directly approached by the trucare team and in some small country regions we have channels partners to value our customers.
DISTRIBUTION NETWORK
Trucare currently distributes these brands in the Middle East, India and North African region & retains control of all brand-marketing, sales & promotional events in the region. Trucare has its regional offices in Dubai, Sharjah, Jeddah, Mumbai and Nairobi.